The 2026-27 NBA season is here, and it's bursting with seismic shifts and thrilling new narratives! Forget simply watching; the NBA Season Start Challenge is your ultimate passport to truly experience the game, offering unprecedented access and a shot at an unforgettable prize.
Key Challenge Highlights
Participate in the NBA Season Start Challenge from October 19-25, 2026.
Explore four dynamic NBA ID features to deepen your fan experience.
Earn an exclusive badge and track your progress through the activities.
Eligible fans can win a VIP trip for two to the Emirates NBA Cup 2026 Championship!
The Dawn of a New Dynasty? Key Moves Reshaping the League
This isn't just another season; it's a re-shuffling of power across the league. Superstar talent has found new homes, igniting fresh rivalries and superteams. Imagine LeBron James dominating for the Philadelphia 76ers alongside Jaylen Brown, or the Greek Freak, Giannis Antetokounmpo, bringing his MVP-caliber game to the Miami Heat.
Even young phenoms like LaMelo Ball are making waves, joining the Minnesota Timberwolves and promising a new era of fast-paced basketball. Every trade, every signing, sets the stage for monumental moments.
Elevate Your Game Experience with the NBA Season Start Challenge
Ready to immerse yourself? The NBA Season Start Challenge is designed to transform casual viewers into engaged super-fans. From October 19th to 25th, 2026, log in with your free NBA ID and kick off your journey. Select "Join" on the challenge page and start unlocking the power of the NBA App.
Activity 1: Declare Your Allegiance – Favorite a Team
True fans live and breathe their team. The first step in the challenge is simple: pick your favorite NBA squad! This ensures you get immediate access to live scores, critical standings updates, and all the games that define your season.
Activity 2: Become a Hoops Oracle with Ask NBA
Ever wondered about an obscure stat or a historical record? Ask NBA is your personal basketball encyclopedia. Pose any question, delve into fascinating stories, and instantly expand your knowledge to complete this engaging activity. It's like having a top analyst in your pocket!
Activity 3: Unpack the Action with Game Pulse
Don't just watch the box score; understand the rhythm of the game. Game Pulse goes beyond surface-level stats, offering real-time insights into why certain plays matter. Discover momentum shifts and key strategic decisions as they happen, making every possession more impactful.
Activity 4: Never Miss a Moment with Tap to Watch
With so much action, finding your next must-see game can be a challenge. Tap to Watch streamlines this process, guiding you to all the available viewing options. Whether it's a thrilling primetime matchup or an underdog story, your next fix is just a tap away.
Earn Your Badge and Dream Big: The Emirates NBA Cup Prize
Successfully complete all four activities, and you'll officially earn your exclusive Season Start Challenge badge – a digital testament to your dedication! But the rewards don't stop there.
For eligible fans in the US and Canada (excluding Quebec), completing the challenge also grants an entry into a thrilling sweepstakes. Imagine winning a once-in-a-lifetime trip for two to the Emirates NBA Cup 2026 Championship! Last season, the New York Knicks made history by capturing both the Cup and the NBA Finals – could your team follow suit?
Don't Just Follow the Game – Live It!
The new NBA season is brimming with potential, drama, and unforgettable moments. Make sure you're at the heart of it all. Join the Season Start Challenge now, connect with the game on a deeper level, and seize your chance to witness history unfold. The action awaits!